Hi, I’m Malika Wichner

I’ve been obsessed with the power of language since I was a restless kid who could only be stilled by the pages of Roald Dahl and Ellen Hopkins. What started as "gobbling up" books, comics, and magazines evolved into a disciplined craft.

Today, I translate that lifelong passion into high-impact marketing. Whether I’m diving into deep content research, analyzing the latest beauty trends, or building a brand’s digital voice, I believe every word should serve a purpose. When I’m not crafting narratives, you’ll find me exploring new makeup artistry, curate-shopping, or finding the perfect soundtrack for my next big idea.

R E S U M É

Content Strategy & Planning

Brand Storytelling

High-Impact Copywriting

Editorial Research & Fact-Checking

Audience Insights & Segmentation

Multi-Channel Content Execution

Collaborative Project Management

Current

Growth Marketing

VIP

I lead end-to-end demand generation strategies, specializing in multi-channel campaigns that bridge the gap between creative storytelling and data-driven performance. By managing the full marketing lifecycle—from high-level funnel planning and HubSpot automation to website optimization and event promotion—I ensure every touchpoint is cohesive and conversion-oriented. I take an analytical approach to my craft, utilizing tools like Google Analytics and Hotjar to iterate on digital assets and report on marketing ROI, consistently ensuring that budgets are optimized and campaigns are scaling effectively.

630 - 229 - 9836